Napier & Blakeley says ‘NBtax is coming to save you’ in its latest campaign via Red Robyn

Napier & Blakeley have launched a new campaign via boutique creative agency Red Robyn to announce the launch of NBtax.

NBtax has been created purely to focus on the growing needs of property investors in Australia who are missing out on potential property tax depreciation deductions for their property investments. Their aim is to take the pain out of property tax depreciation and turn it into a simple and quick one stop shop.

Red Robyn created the brand strategy, creative and media campaign for NBtax. The objective of the campaign is to create awareness and educate its target market. The campaign launches in print and online commencing July 6, through publications such as Smart Property Investment, Which Investment, Your investment Property, Australian Property Investor, and Real Estate magazines such as Raine & Horne and Hocking Stuart.

The category of property tax depreciation is dry and confusing so the brand identity had to cut through and differentiate from its competitors. Red Robyn went bold using blue, yellow and black and utilised simple illustration to reinforce the message of making property tax depreciation simple.

Client: Napier & Blakeley, Chris Page

Director: Robyn Brazenall