Sportsbet launches phase two of integrated campaign for its ‘Cash Out’ feature via BMF
To further cement Sportsbet’s leadership position in the mobile betting category, BMF have launched a second campaign for their new ‘Cash Out’ feature.
This innovative feature gives Sportsbet punters a new level of control over their bets. If punters get that sinking feeling that their team is going to choke, they can Cash Out before the game has ended or if they’re in front and want to call it quits whilst they’re ahead they can take their winnings early. The choice is now theirs.
Following on from the success of the first phase of this campaign, which just picked up a prestigious Bronze Radio Lion at Cannes, phase two of the ‘Cash Out’ campaign dramatises the heightened levels of excitement and control punters now feel.
Says Cam Blackley, executive creative director, BMF: “It’s a great and genuinely fun brand to work on. I reckon the punters will get a chuckle out of the latest work.”
Says Dan Lacaze, client services director, BMF: “Sportsbet are a genuine entertainment company and this innovative new feature takes watching sport and having a punt to a whole new level.”
The campaign has launched nationally on TV, radio, digital, social and press.
To check out phase 1 of the campaign and the Bronze Radio Lion campaign, please visit:
Executive Creative Director: Cam Blackley
Art Director: Harry Neville Towle / Helen King
Copywriter: James Sexton / Alex Bolderoff
Strategic Planner: David Warren
Client Services Director: Daniel Lacaze
Account Director: Will Woods
Agency Producer: Fiona Gillies
Project Manager: Clare Yardley
Director: Craig Melville
Production Company: Jungleboys
Producer: David Curry
Post Production:
Editor: Jon Holmes
Sound Design: Rumble Studios – Tone
DoP: Simon Ozolins
GM of Marketing: Luke Waldren
Brand Manager: Kathy Daves
Senior Designer: Duncan Le Cornu
Content Manager: Raman Goraya
Video Content Manager: Simon Coughlan
Project Coordinator: Felicity Smith
2 Comments
Big fan of this campaign – getting betterer and betterer
Remember those ads that go “Doors doors doors” – this is those ads for 2015