AWARD School South Australia names Melissa Grenci top of class at graduation ceremony
Melissa Grenci (left) has been awarded top of class at South Australia’s 2015 AWARD School graduation ceremony, which took place at the Bunka at The Austral in Adelaide last night.
Before a crowd of industry professionals and supporters, AWARD school head Matt O’Grady of KWP! Advertising congratulated the class of 11 graduates on completing the 12 week intensive course.
Says O’Grady: “This year we saw some really strong work in the print, poster, outdoor and integrated categories. I’d say there were a couple of pieces that if produced would certainly qualify for international awards. Digital and activation proved to be challenging – but this is to be expected given the complexity sometimes required to bring them to life on paper.
“Most of the students submitted at least one piece that dominated a category, but it was Melissa Grenci who maintained a consistent portfolio of solid ideas across the majority of briefs. The judges were particularly impressed with her depth of thinking and the clarity of her ideas.
“AWARD School is extremely important to our industry in identifying and developing the next generation of creative talent – this program wouldn’t happen without the dedication and support of our AWARD School tutors who have given up their time generously.”
This is the third graduation ceremony to take place in Australia this year, with services in Brisbane and Perth to follow on the 6th and 14th August respectively.
AWARD School will also run in Auckland and Tasmania in July.
4 Comments
Has anyone noticed that women very often win AWARD school? Yet, when you look in the creative department, it is full of men, especially at the top.
I feel bad for the 1 person who didn’t make top ten
Looks like there were 11 women and only 2 men in the class, so the fact of a woman winning is actually completely unremarkable in this case. The odds here do not support your point. But you’re right, most creative departments I’ve worked in are probably 80/20 in favour of dudes. On the other hand, suits are more likely to be women. Go figure. My theory is that, well, actually who the fuck knows. And, does it actually have to be 50/50? And if so, why? Equality schmequality. Women are better at some things than men, and vice-versa. Women tend to be drawn to some roles, men to others. Big deal.
While we’re at it, let’s compare how many Asian or black people are in Australian creative departments vs women. Or how about Jewish? Is it because the Australian as industry is racist, even antisemetic? Or is it because their parents push them to do something meaningful and decent with their lives, like study business, or how to be a doctor?
Who knows? All I do know is women are hired a lot more than Ashkenazi-African-Asians, and we should do everything we can to stop that.