Match Media expands its remit with HCF Group; appointed to handle entire media requirements

Match Media has expanded its relationship with HCF and has now been appointed to handle all media buying requiremets for the HCF Group – Australia’s largest not-for-profit health fund in Australia. The account, billing $10million, was previously held by Mediacom, and was won without a pitch.

HCF (The Hospitals Contribution Fund of Australia) is Australia’s largest non-profit health insurer, currently covering more than 1.5 million Australians.

Match has worked wit HCF in a digital capacity, having won all of the company’s digital media 12 months ago. The agency will now handle media strategy, planning and buying across all channels plus analytics.

Says Jenny Williams, the newly appointed chief marketing officer of HCF: “As we go through a digital transformation in our business, it is important for us to have one partner that understands the business and will bring everything together from an attribution piece across all channels. I have been extremely impressed by the digital and analytical work Match has done on the HCF business and am excited to have Match as part of my team.”

Says James Simmons, COO, Match Media: “We are absolutely delighted to be looking after all of HCF’s media buying and strategy needs. They operate in a competitive and commoditized environment hence the business challenge is huge and one where we need to innovate. Working across all media channels will provide us transparency to all data sources to deliver insights to change the way we act in media.”

The appointment is effective immediately and comes off the back of the release last week announcing Match had won the $10 million Challenger account.