M&C Saatchi’s Jaimes Leggett and R/GA’s Jon Holloway make LinkedIn’s 2015 Power Profiles list

August 24 2015, 10:20 am | BY Ricki Green | 1 Comment

3cbc9cd.jpgAAEAAQAAAAAAAAJwAAAAJDM5MWZkNjliLTNmYzQtNDAwZS04MWIzLWFlYjcyNGQ0N2ZhOA.jpgLinkedIn, the world’s largest professional network with over 380 million members globally including over 7 million in Australia has announced the 2015 Power Profiles in Australia. The list reveals the most viewed member profiles of CEOs and leaders across industries such as marketing & advertising, technology, finance, internet, human resources and a separate CEO list. Making the list in the marketing & advertising list is Jaimes Leggett (above, left), CEO, M&C Saatchi and Jon Holloway (above, right) VP managing director at R/GA.

VIEW JON HOLLOWAY’S VIDEO

  • This year, LinkedIn Power Profiles include CEOs and leaders from some of Australia’s most recognisable brands alongside successful startups.

Says Cliff Rosenberg, managing director, Australia, New Zealand and South East Asia for LinkedIn: “Investing in developing one’s professional brand is now vital for business success. Besides garnering the highest profile views on LinkedIn, what’s common among these Power Profiles is they are adding value to the community and want to influence change by voicing their opinions on topics that they are passionate about.”

The most viewed marketing and advertising professionals in Australia include:

  • Andy Lark, CMO, Xero
  • Karen Ganschow, general manager, customer relationship marketing & digital at Westpac
  • Jaimes Leggett, CEO, M&C Saatchi Group
  • Jon Holloway, VP managing director, R/GA Australia
  • Amanda Rose, founder, The Business Woman Media & Western Sydney Women

LinkedIn has released two videos, one with R/GA’s Holloway who shares his views about the importance of sharing your opinion online to build your professional brand.

Below are three tips on how you could be a Power Profile:

  • Actively manage your identity: Make sure your LinkedIn profile is up-to-date and don’t forget a profile photo. Adding a professional photo makes you 14 times more likely to be found on LinkedIn.
  • Share your work: Whether via photos, videos or SlideShare presentations, share examples of your work on your profile to help showcase your skills.
  • Nurture your network: LinkedIn’s Power Profiles also give back to the community in various ways. Some actively publish on LinkedIn, others share compelling articles, focus on skilled volunteer work, or invest time in mentoring students.