Mobile Embrace acquires Vizmond Media and its performance marketing automation platform

Mobile Embrace Limited, a mobile marketing and payments company, has today announced the acquisition of Vizmond Media, a profitable and technologically advanced online and mobile performance marketing business.

The Vizmond Media acquisition further strengthens Mobile Embrace’s integrated business model with a game changing performance marketing automation platform that optimises margin with minimal human resource requirement.

The efficiency of the platform has resulted in the vast majority of member acquisitions delivering profit on day one plus incremental ‘longtail’ revenue.

The acquisition of Vizmond Media also increases the company’s market share and reach through the addition of multiple revenue generating assets. These assets include seven proprietary reward based brands with customer databases totalling approximately 750,000 active members across Australia and New Zealand which are growing with approximately 3,500+ new member acquisitions generated daily.

Vizmond Media’s proprietary technology powers a vast array of turnkey customer acquisition solutions which include: data validation and cleansing, custom tracking, in-depth reporting, customised customer profiling and demographic targeting.

The highly scalable platform automates ROI monitoring with intelligent real time optimisation of revenue and profit across any screen. For marketers the platform delivers total performance transparency and positive results which is a significant competitive advantage.

In addition, there are strong opportunities to cross-leverage other MBE group companies to increase growth and scale.

Vizmond Media has positioned itself in Australia and New Zealand as a leading digital performance marketing company and is currently delivering businesses more than 100,000 qualified leads per month.

Vizmond Media has been acquired by Mobile Embrace for a total upfront consideration of $2.5 million plus potential contingent consideration of up to a further $3.5 million over 3 years and subject to profit before tax targets through to 2018. Vizmond is forecast to deliver FY2016 revenue of $2.5 million and $1 million EBITDA.

Mobile Embrace has also announced that Vizmond Media’s managing director, Brett Tompson, will be joining the company continuing on a three year performance contract aligning himself with Mobile Embrace’s strategic growth plan.

Says Chris Thorpe (pictured above), CEO, Mobile Embrace about the benefits of the acquisition: “The acquisition delivers on the company’s focus to strategically grow its business in mobile marketing and payments, delivering greater revenue and profit, and increasing shareholder value. 

“We are delighted to welcome Vizmond Media and Mr Brett Tompson to Mobile Embrace. Brett is a passionate digital online marketer who has broad experience from many years in the industry and has developed a long list of trusted partners.

“Every business is looking for a better return on investment on their marketing spend and increasingly to extend more of that to online and mobile.

“The Vizmond technology is breakthrough in its ability to automatically maximise margin with minimum resource requirement. This technology truly makes money while you sleep.

This platform is a powerful and highly synergistic addition to Mobile Embrace’s growing technology assets.”