NAB puts more than pride on the line in new spot in ‘Fanshake’ campaign via Clemenger Melbourne

CB Exclusive – As the season progresses and the competition between AFL teams heats up, so too does the competition between rival footy-loving mates. The next iteration of NAB’s Fanshake campaign via Clemenger BBDO Melbourne sees NAB call on this friendly sense of rivalry, asking fans to put more than pride on the line for their chance to win the ultimate 2015 Toyota AFL Grand Final experience.

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Yet another chapter in NAB’s bid to Footify Australia, Fanshake encourages footy fanatics to go head-to-head for the greater good of the game. Fans and sporting personalities right across the country have already pledged their loyalty which has seen the likes of Billy Brownless, Jude Bolton, Luke Ball and Mark Beretta give back to the football community.

The next iteration of the campaign sees NAB depicting some footy fans making good on their pledge after losing their Fanshake at a local NAB AFL Auskick session. They are rapidly introduced to an energetic clan of Auskickers and embark upon doing something good for the game by teaching the youngsters the basics of goal kicking, speckies and handballing.

NAB will call on fans to commit in a similar vein to a pledge, big or small and then select the best Fanshake on 18 September, awarding the winner the ultimate 2015 Toyota AFL Grand Final experience. The amazing prize package for two includes flights and two night’s accommodation in Melbourne, seats at the Grand Final Eve Lunch, tickets to the 2015 Toyota AFL Grand Final and an on-ground experience on the hallowed turf before the first bounce.

Tim Clarke, NAB’s head of sponsorship believes the Fanshake concept embodies NAB’s commitment to make a tangible contribution to the game – to not just sponsor footy, but to grow it.

Says Clarke: “Fanshake is tapping into the existing rivalry between fans but harnessing it for the greater good of the game. It’s this sentiment that underpins our decade long partnership with the AFL.

“It’s been fantastic to see fans challenging fellow supporters and particularly pleasing that familiar faces in the footy world have been willing to put their loyalty on the line and deliver on their promise to do something positive for football.

“One week we had Lenny Hayes painting faces of footy goers at Etihad Stadium, the next we had Mark Bickley cutting up oranges for Gavin Wanganeen’s son’s Under 12 footy team in Walkerville – it’s been overwhelmingly positive and reached all corners of the country.”

Clemenger BBDO Melbourne is the creative agency behind the campaign, which has been running nationally since April.

Says Rohan Lancaster, creative director, Clemenger BBDO Melbourne: “The idea that NAB can use their sponsorship to grow the game they’re so dedicated to is admirable. This campaign was designed to harness the passion of footy fanatics Australia-wide and give the winners something else to gloat about after a game. It’s a perfect finish to a great day at the footy. And a great way for NAB to encourage more footy fans to get out there and contribute to the game they love.”

NAB’s Fanshake campaign is the third instalment of its Footify story following FootifyFM in 2013 and Fansplant in 2014.

To set a #fanshake with a mate and be in the running for the ultimate 2015 Toyota AFL Grand Final experience, visit nab.com.au/afl.

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