Neil gets his girl in AAMI’s final instalment in its customer service TV spots via Ogilvy Melbourne
CB Exclusive – In the final instalment of AAMI’s customer service ad series developed by Ogilvy Melbourne, Neil (aka the Sexy Fireman) gets his girl despite some awkward romantic tension between the unlikely couple.
The latest spot follows on from the previous TVC (Talk to a Real Person) where Neil first meets Alison, and aims to further strengthen and promote AAMI’s commitment to customer service by highlighting how AAMI will go the extra mile to relieve customer stress.
Josh Wittner, executive manager marketing, AAMI said exceptional customer service was one of AAMI’s core strengths, with the new campaign aiming to clearly differentiate the brand from its key competitors.
Says Wittner: “In a price-driven industry we need to engage our customers beyond a purely price-driven conversation and highlight the outstanding customer support AAMI offers; in this case receiving a taxi voucher when a customer drops off or collects their car from the repairer.”
Michael McEwan, general manager Ogilvy Melbourne said the latest creative continues the quirky comedic genre of the brand’s character-driven method of story-telling.
Says McEwan: “The on-screen shenanigans of Neil continue through some awkward romantic moments before he finally decides to take advantage of AAMI’s superior customer service by sharing a taxi with Alison.”
Supported by digital, social and radio the latest instalment launched last week and will continue until October.
Strategy and Creative: Ogilvy Melbourne
Media: Starcom
3 Comments
Really, really good work.
Funny. Insightful. And the idea will set the brand up for the coming years.
Really Sam?
Faaaaaaark what are you smokin’?
This is SHIIIITE!!!!!
what are the real names of the quirky couple – Alison and Neil – who perform the roles in the AAMI tv ads? The concept is clever, and well executed.