St.George Bank celebrates the power of thumbs in latest campaign via Saatchi & Saatchi Sydney
This week Saatchi & Saatchi is launching a new campaign for St.George Bank’s everyday banking account heroing thumbs.
St.George’s Everyday Banking Account app gives customers unprecedented control of their financial life, right from the palm of their hand. The app adds includes helpful features such as Cardless Cash, SMS Alerts, Card Block and high tech innovations like Fingerprint Login and Apple Watch app.
The app has been designed to appeal to tech savvy and mobile natives who want a provider of smart money and lifestyle tools.
Says Mike Spirkovski, executive creative director, Saatchi & Saatchi: “Who would’ve 
thought that everyday banking would become so simple your thumb could do it. St.George’s mobile banking has genuinely made life easy, especially with not having to worry about carrying cards or even cash when you’re in a rush or just forget your wallet.”
The campaign consists of a range of content videos – each one delivering a different product message – delivered through online, socially and on their phones. The campaign will also be supported through digital, OOH around universities and high dwell time station cross track placements.
13 Comments
cute
A pretty well thumbed concept from every phone company, ever, over the last 10 years http://adsoftheworld.com/media/print/vinaphone_thumb_1
its good creative really well executed, well done guys
Big thumbs down.
Good vibes. Well-executed, weird and textural. Love the croissant loving fire-thumb…
I really like these. Well done.
It’s now commodity marketing.. About a year behind the market leader bringing this expected product to market.
Nope, thumbs have been done, fingerprints have been done, power in your hands has been done. You get paid to find a new way of doing things. Do it.
I’m definitely thumbs up, love the miniature sets too
these thumbs make me jealous… very amusing and well crafted.
The photography and styling on these is great. Fresh spin on a relatively familiar idea.
Why no credits?
This is getting Saatchi’s back on the creative track.
Well done Spirko.
well done all.