Whybin\TBWA Sydney wins Agency of the Year at 24th Annual Australasian Catalogue Awards

WHYBINTBWA_1.jpgWhybin\TBWA Sydney has been crowned 'Agency of the Year' at the 24th Annual Australasian Catalogue Awards on Friday, which recognises creativity, diversity and effectiveness of catalogue and shopper marketing.

With retailers, creatives, agencies and producers in the same room there was a great deal of excitement amongst the 684 guests for the much anticipated Agency of the Year Award.
ACA Board.jpgNewcomers to the Awards last year, Whybin\TBWA were triumphant for its work on revitalising the David Jones brand. Not only winning Agency of the Year, Whybin\TBWA also took home four category wins for 'W15 Home Book', 'Denim Destiny', 'Explore Beauty' and the 'S14 Christmas Book'.

Whybin\TBWA succeeded over stiff competition with Jenny_Calcott_and_Gemma_Glanville_-_WhybinTBWA_2.jpgfinalists including Clemenger BBDO for Myer, Generic Publications for Harvey Norman and Domayne, and Red Jelly for Dan Murphy's.

Says Jenny Calcott (pictured left with Gemma Glanville) of Whybin\TBWA: "We are delighted to have claimed the title of Agency of the Year. Working with David Jones has been terrific and the team are completely dedicated. It's certainly been an honour and we're very proud of our efforts. The other finalists were all very deserving and it's great to see just how much talent there is in the industry right now."

The finalists were equally delighted as Genevieve Blackman, publications coordinator at Dan Murphy's said: "A big congratulations to the entire Dan Murphy's team. Our catalogue creative is so hard working and a big part of Dan Murphy's multi-channel marketing campaign. We are thrilled to come out with some winners on the night - it's been a great year for us."

Says Natalie Warren- Smith, GM marketing strategy and communications at Myer: "Myer are working hard to push the medium to a new fashionable level. Stylised catalogues deliver quality brand messages. The brand is committed to working within a multi-channel environment and winning the 'Multi-channel Campaign' Award for Myer's 'Bringing Back Wonderful' was a stand out for all the creative and marketing teams at both Clemenger BBDO and Myer."

Koshtana Chokljat -Production Manager Trout Creative - Judges Choice (1).jpgTrout Creative took out the award for 'Judge's Choice' for its re-positioning of Reece 'The Spring Bathroom'.

Says Koshtana Chokljat (left), production manager at Trout Creative: "I am so thrilled for the team that we won this award! We are so proud of the work we produced and especially because we appreciate the great importance and pivotal role the catalogue plays within Reece's sales and marketing mix. This catalogue was all about communicating the quality and style of the Reece offering and I'm so glad that the industry recognised how we pushed the catalogue to a new level."

Says Kellie Northwood, chief executive officer, ACA: "It is always a terrific event to celebrate a rich, diverse and creative industry. 77% of the population engaged with a catalogue in the past month and these figures continue to rise proving that this is an exciting time to be a part of the industry. Special congratulations goes to Whybin\TBWA for being honored as Agency of the Year. This is a standout achievement and reflective of the wonderful work they are delivering for David Jones. With an Audience Reach at 19.7M, higher than any other media channel and readership on the increase, the 'Catalogue' is very much back in vogue."

For a full listing of Winners and Finalists go to www.catalogue.asn.au/awards.

9 Comments

HA,HA,HA,JHA said:

Well, they deserve it. Creatively it has been a year with a catalogue of disasters.

Egg on your FACE! said:

Who said Whybins Sydney were in decline? This proves they're back and here to stay!

How can you not mention Maud??? said:

I used to work at Whybins.
Maud set the style guidelines.
Creative Directed the whole thing.
Are they mentioned even once in this release?

Nope.

Well done Whybins.

That guy said:

What will these geniuses conquer next?

Amazed said:

There are only two ways to know you're on fire.

One is to have a medical or pyrotechnic professional tell you you're on fire, the other is winning Agency of the Year at the 24th Annual Australasian Catalogue Awards.

I know which one I'd prefer.

yaha said:

Amazed, that is favourite comment ever, hands down.

catty o' logue said:

You bunch of detractors would do well to remember that you work in advertising . . . not anything very highbrow or worthwhile at all.

Remember that. You're not clever.

@ catty o'logue said:

Yes, but christ, at least I don't work in catalogues.

@@catty o'logue said:

true that

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