Revolver director Kim Gehrig shoots latest TV spot for Honda via mcgarrybowen London
September 4 2015, 12:38 pm | | 4 Comments
Director Kim Gehrig has directed a new spot for Honda, through UK production company Somesuch & Co, via mcgarrybowen London.
Gehrig is represented by Revolver in Australia.
Client – Honda
Agency – mcgarrybowen London
ECD – Angus MacAdam
ECD – Tom Woodington
Production Company – Somesuch & Co
Director – Kim Gehrig
EP – Tm Nash
Producer – Lee Groombridge
Editor – Tom Lindsay @ Trim
Post Production – MPC
Audio Production – Factory & Soundtree London
4 Comments
honda does it again…
Clearly inspired by OK GO but no biggie.
Cool film. Very watchable.
Seriously, who writes like these above comments? Strategic in-shop comments no doubt, so blatant. I’ll say straight, the video was average at best. Nothing special in directing, a lot of time wasted in some shots. Then a bit of a let down at the end. Seemed to lack a certain punch that was once prevalent on almost every Honda ad. So, basically, to surmise, it’s simple, but in a shit way. (There seems to be a real robbery of creative brains in the industry now, replaced by sub-standardization. No coincidence in my humble opinion.)
Seriously Tip Top, this is tons better than any Aussie made the last five years. Come on!
Will this be shown on Aussie screens?