The Brand Agency Perth’s director of agency development Paul Yole to depart after 7 years

The Brand Agency’s Paul Yole has announced that he will be stepping back from the business, with the intention of gradually reducing his current full time responsibilities from December prior to retiring from the Agency’s national Board in June 2016.

Yole said that he had been contemplating a change of speed for a while, and that the time was right for a change that allowed the Agency and clients time to adjust.

Says Yole: “I feel like we’ve got the Agency and the people in a really good place and I can step back gradually and play more of a guiding role.”

Brand CEO Steve Harris said Yole had made an incredible contribution to the business, and the local industry.

Says Harris: “Any way you look at it Paul’s been a key driver of our business and creative success, and the vibrancy of the industry.

“He’s played a critical role in the success of The Brand Agency, and of everyone who works here. As well as his importance to our culture and the quality of the work we produce, he has tirelessly worked to raise our standards and encourage our people and our clients to think big.”

“Typical of Paul’s professionalism and way of working he has chosen to give us a long lead time to prepare and adjust.”

Yole joined The Brand Agency in 2007 and led the Agency’s strategic and planning team in Perth through to 2013 when he took on a broad whole-of-business remit as director of agency development.

In three of the seven years he has been with The Brand Agency it has been named Campaign Brief WA Agency of the Year and has won State Agency of the Year titles with B&T and AdNews.