Tourism Tasmania launches new ‘Stories Told From the Inside Out’ campaign via JimJam

‘Stories Told From the Inside Out’ is the latest campaign for Tourism Tasmania created by Sydney agency JimJam.

Featuring eight uniquely Tasmanian stories told from the people behind them, the campaign was directed by Justin McMillian with a 60 second TVC showcasing all of the stories.

VIEW THE SPOT

VIEW THE EIGHT STORIES

Says Guy Taylor, executive director of marketing, Tourism Tasmania: “The campaign comes from research which found that engagement with locals was a significant part of a visitor’s overall Tasmanian holiday experience.

“This was also evident in the increasing level of engagement people were having with video clips on our ‘Go Behind the Scenery’ website that involved local Tasmanians.

“So for this campaign we decided to put more effort into presenting Tasmania through the eyes of some passionate local identities who work to make our visitor experiences so distinctive and rewarding.”

Says Andrew Crocker, ECD, JimJam: “Working with Justin, you know you are always going to get something great. And when the subjects and their stories are equally as great, you can’t lose.”

AGENCY: JimJam

MUSIC: Rumble