ADMA VIC to host ‘Human vs. Machine’ debate with Adam Ferrier as chair at 12pm, Fri, Nov 20
Automation across all sectors of industry is accelerating with Gartner predicting that globally one third of all jobs will be replaced by software, robots and smart machines by 2025.
At ADMA’s final ADMA Victoria branch event of 2015 on Friday, November 20 at 12:00pm-3:00pm, ANZ Pavilion, Victoria Arts Centre, marketing industry luminaries will examine whether a shift away from human based creativity and insights towards more technology and data driven communications is the right thing for the near future.
Adam Ferrier (pictured), one of the world’s leading consumer psychologists, author, sought after global speaker (Cannes Lions, Spikes, Le Miami, MediaFest) and chief strategy officer/partner of Cummins & Partners will facilitate the debate between Steve Coll, chief creative officer at WiTH Collective and Tony Davis, board director and group executive, strategy and growth at Quantium.
The stellar line-up is expected to attract over 300 Victorian marketers and advertisers to ADMA’s year-end celebration so it will also be a great opportunity to network with old and new industry faces.
The Lunch takes place 12.00 – 3pm Friday 20 November 2015, ANZ Pavilion, Victoria Arts Centre, 100 St Kilda Road, Melbourne, VIC 3004.
Coll outlines the benefits of a creative human approach to brand communications, customer understanding, key insights and emotional connections and gut feel. Davis advocates the merits and efficiencies of automation, big data, agility, retargeting, programmatic advertising and trigger communications.
Says Mike Chuter, chair of ADMA Vic State committee: “With such a great line up of speakers, the debate promises to be a lively mixture of education and entertainment. It will also provide useful insight into what the future holds for the marketing industry going forward as we close an eventful and transformative 2015 in the marketing landscape.”
Cost to attend the ADMA Marketing Lunch is $165.
Book a table for your team now at www.adma.com.au/mvm.