Luscious signs director Bruce Hurwit to its roster

Luscious has announced that director Bruce Hurwit has joined its roster. Hurwit’s career initially began as a creative director for BBDO New York and his experience as a multinational award winning director and creative director has enabled him to work on virtually every form of media worldwide.

Says Pip Mackenzie, executive producer, Luscious: “Bruce is an amazing comedy and talent director and seems to bring out the funniest side of all characters he casts. There are many laughs on set with Bruce, I had the pleasure of working with him on my last TVC with Saatchi and Saatchi. He has a way of making any budget look like a Blockbuster, he is well respected and liked with crew and clients alike .He approaches every job with enthusiasm and creativity. We are excited to collaborate with him.”

Hurwit believes that with comedy, it all comes down to tastefully weaving the brand message into an amazing piece of entertainment.

Says Hurwit: “I am very excited to be a part of Luscious. From our first meeting, I was blown away by the mix of experience and production wisdom, coupled with the young energy and enthusiasm to create virtually anything related to visual content. From Vivid Ideas and Social media creative, to doco’s, photography, branded TV, Film, 3D installations, activations and TVC’s. They’re not just talking about it, they are creating it at a very high level. With so many people talking about burn out and survival, it is great to be with a whole collection of positive people with enthusiasm and a vision.”

Luscious recently launched its new website and Hurwit’s work can be seen here.