Revolver director Steve Rogers shoots new spot for Nike via W+K Portland and Biscuit Filmworks
Revolver director Steve Rogers has shot a new spot for Nike via Wieden+Kennedy, Portland and produced by Revolver’s US production partner Biscuit Filmworks.
It’s freezing… and these All-Stars are on their way to play some serious sport. NFL stars Rob Gronkowski and Ndamukong Suh pick up an assortment of other sporting legends on their way through the snow to the ‘field’. The film reminds viewers to get out there and play.
Agency: Wieden + Kennedy Portland
Client: Nike
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Joe Staples
Creative Director: Chris Groom
Creative Director: Stuart Brown
Copywriter: Brock Kirby
Art Director: Lee Jennings
Head of Production: Ben Grylewicz
Agency Executive Producer: Matt Hunnicutt
Producer: Jeff Selis
Director: Steve Rogers
Production Company: Biscuit Filmworks
Executive Producers: Shawn Lacy, Holly Vega & Dana Balkin
Director of Photography:Alwin Kuchler
Editorial Company: Joint Editorial, Portland
Editor: Peter Wiedensmith
VFX Company: The Mission
Music+Sound Company: Joint Editorial
Sound Designer: Noah Woodburn
Song: “The Payback”
3 Comments
That’s crap
Looks like it was written by the account team over drinks with the client.
Allot of production money spent for very little reward; a marketing exercise in search of an idea.
Well executed, as far as one can with athletes forced to act, but to what end?
Big fail.
you can’t work out the idea?
gosh, that’s concerning.
maybe watch it again, make some notes if you have to.
it’s radical.