Supercheap Auto pulls off a precision drift in latest TV campaign via The General Store
A new TV campaign for Supercheap Auto has launched this week featuring a high performance driving team and a semi-trailer pulling off a precision drift.
The ad promotes the retailer’s high performing oil category. It was filmed in regional QLD with a group of elite precision drivers from films like Mad Max Fury Road and The Matrix.
Says Andrew Ostrom, executive creative director at The General Store: “Customers who shop the oil category at Supercheap Auto are real car enthusiasts, so we wanted to give them what they love… cars performing at the limits of their capability.”
Says David Bauer, marketing manager at Supercheap Auto: “As soon as we saw this concept from The General Store, we knew it would strike a chord with our customers. The four branded vehicles doing high performance precision driving is a memorable device for dramatising our oil range.”
Ostrom explains that the ad was incredibly challenging from a production point of view.
Says Ostrom: “Two days, five of the best precision drivers in the country, nine cameras and 93 sets of tyres. Curious really smashed this one out of the park.”
The spot is directed by Julius Avery and is his first commercial since the launch of his acclaimed feature film ‘Son of a Gun’.
Says Peter Grasse, executive producer at Curious: “This concept was the perfect opportunity to get Julius back into adland. We pulled together a stellar team including legendary stunt drivers, Mick & Karl Van Moorsel, and some of the world’s best production crew.”
Supercheap Auto
David Bauer: Marketing Manager
Josh Weier: Club & Digital Manager
Dane Patterson: Sponsorship & Promotions Manager
Emma Howarth: Marketing Co-ordinator
The General Store
Executive Creative Director: Andrew Ostrom
Art Director: Julia Elton-Bott
Copywriter: Neil Flory
Project Director: Madeleine Livesey
Agency Producer: Darren Bailey
Executive Strategy Director: Matt Newell
Curious Films
Director: Julius Avery
Producer: Matt Reeder
Executive Producer: Matt Noonan
Nylon Studios:
Music composition and sound design by Nylon Studios
Click here to visit The General Store’s website.
9 Comments
The truck stunt… Ok.. that could have been a interesting day if it tipped over.
Being a closet rev head.. I kinda liked it.
What a lovely copy……I mean homage. Remember to provide proper writing credit on your
https://www.youtube.com/watch?v=Qa0QK28wRy8
As a car fan i quite enjoyed this. Some nice camera work in there dudes.
What a lovely copy……I mean homage. Remember to provide proper writing credit on your entry to any award
https://www.youtube.com/watch?v=Qa0QK28wRy8
Or the other way round before Hyundai…
https://www.youtube.com/watch?v=0WaglhAA0nY
Don’t do that. “Hand made by robots” is one of the greatest campaigns to ever see the light of day. You’re doing it a mass injustice by even mentioning it in relation to this spot.
Great point Phil, I agree. Consider me corrected.
And this makes the creative transgression so much worse. They have badly copied “one of the greatest campaigns to see light of day”.
If you and I recognise this, perhaps judges will too.
Good luck with CAD and ASB
Tear it up!
Haters gonna hate, but this is awesome, brave and very well done.