The Council of Capital City Lord Mayors launches a new campaign via Publicis Pusher Brisbane
Publicis Pusher Brisbane is launching an online engagement campaign for the Council of Capital City Lord Mayors, designed to promote the key role of local Lord Mayors in shaping national city policy.
The timing of the campaign coincides with the appointment of Australia’s first Minister for Cities, Jamie Briggs, under the new leadership of Malcolm Turnbull who attended the campaign launch in Canberra last week.
Publicis Pusher’s mobile website uses geo-location to give users a direct link to their local Lord Mayor, with video content that explains the specific issues and opportunities their city is facing.
As well as engaging with the public, the campaign is a powerful tool to promote the importance of Lord Mayors working in partnership with the Federal Government and Opposition Ministers to help shape national city policy.
2 Comments
Great idea, it’s good to see Cities getting more of a voice.
Rare to see politicians really engaging with the public like this. Hope it turns into a long-term platform for conversation.