Toyota launches new integrated campaign for the all-new Fortuner via Saatchi & Saatchi Sydney
Saatchi & Saatchi Sydney will this week launch a new campaign for the All-New Toyota Fortuner.
The launch of Fortuner is one of the most exciting and important new car launches in recent times for Toyota. It presents an exciting opportunity for consumers; a car that looks great and is hard at the core, in a segment where there are plenty of imitators.
The integrated campaign will span multiple touch points including television, outdoor, digital, print, sponsorship, cinema.
Agency + City: Saatchi & Saatchi, Sydney
Executive Creative Director: Michael Spirkovski
Senior Copywriter: Tim Smith
Senior Art Director: Sian Binder
Agency Producer: Roy De Giorgio
Senior Account Director: Ben Court
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
DOP: Stefan Duscio
Art Director: Jamie Morris
Editor: Tim Mauger
Post Production & City: Method Studios, Sydney
Colourist: Andy Clarkson
Online Artist: Heather Galvin
Music and Sound: Rumble Studios
10 Comments
who did the vfx?
really seamless integration of the car into all that stock footage.
really blown away.
So you made the mood film?
You obviously.
To fully integrate this campaign you should have made the physical wallpaper available for consumers rather than just the metaphorical wallpaper.
Is it too late for an idea…like the Stocco fugitives?
1. 4wd in outback landscapes.
2. aussie bloke VO.
3. done.
Wow. That was boring.
everything you’d expect and nothing you’d care about.
Why waste a good ad on a fugly car like that?
Gee tough crowd.
it’s not ground breaking by any means, but clearly there was a lot of boxes to tick.
I reckon for the people this ad is relevant to it’ll work well.
Nice work dudes