Australian taxi booking app goCatch launches new brand transformation via New Republique

Australian taxi booking app, goCatch, has unveiled its new branding, which is a representation of its progressive plans for the future off the back of a strong period of growth.

goCatch has engaged creative agency, New Republique, to undertake this project and further build its ‘challenger’ brand within the Australian taxi industry.

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Says Nima Yassini, CEO, New Republique: “As a creative agency, we love to work with brands that are innovative and disruptive, and our collaboration with goCatch was a great opportunity to transform a brand that has so much to offer to its customers.”

According to Charles Hunter, director of sales and marketing, goCatch, the brand transformation was the result of a successful partnership with New Republique.

Says Hunter: “We were impressed with the entire process led by the creative agency, which involved thorough information gathering, in-depth interviews with our customers, drivers and team members as well as the assessment of the competitive landscape.

“New Republique has successfully embodied our strategic positioning and we believe the new goCatch logo and colours cleverly capture our own your journey mantra, putting the customer and their journey at the core.”

With its leading technology platform, goCatch is aiming to lift the standards of the industry nationally, which it partly does with random cab checks and a ratings system that can lead to banning drivers from the service.

Says Ned Moorfield, CEO, goCatch: “As the only taxi booking app with nationwide coverage, goCatch is an innovative solution aiming to transform the taxi industry, providing fast, reliable and convenient transport solutions for our customers, with the new brand now truly conveying this.

“The brand transformation represents another corporate milestone for the company, further highlighting our ongoing commitment to offering the best products and services to Australian consumers.”