Bohemia appoints former Added Value MD James Pike to the newly created role of head of create

Bohemia has announced the appointment of James Pike, former managing director of Added Value, into newly created position of head of create.

With over 15 years’ experience, Pike has worked in varying roles specialising in brand positioning, innovation, category growth and cultural change. Most recently Pike was at Added Value Australia, a global marketing consultancy, who are part of the STW and WPP network, where he was managing director since 2011.

Pike has worked globally and locally across a range of industries with clients such as Optus, Diageo, Westpac, American Express, Goodman Fielder, and Vodafone.

This appointment comes off the back of an agency restructure designed to marry relevant skill sets and create better work faster. Bohemia’s data and strategy teams merge to form “Intelligence” and the content and brand development teams merge to form “Create”. As head of create, Pike will be responsible for creating new and relevant ways to connect our clients brands to culture.

Says Brett Dawson, managing partner: “We are truly excited by the prospect of having someone of James’ calibre free to create in our media agency. He brings world class credentials in brand creation, brand innovation and cultural decoding and best of all he is a nurturer and all round nice guy. Our Bohemians and our clients brands will all be the beneficiaries of this appointment.”

Says Pike: “The idea behind Create is simple; to find new ways to create value for brands, business and most importantly people. I like to think of us as the Google Lab of media. The team will be made up of insightful creative curious souls who get their thrills from looking at the world differently. Bohemians in every sense of the word.”    

Pike’s appointment is effective immediately.