Global initiative teams with JOY Sydney to launch hard-hitting global campaign for wild tigers
Global initiative Save Wild Tigers, via JOY Sydney, has launched a 60 second film as part of a global social media campaign.
Captivating, chilling and bloody, the shocking film is set to initiate worldwide support to stop the unnecessary demand for Tiger parts, which drives an increasingly sophisticated illegal wildlife trade network throughout Asia and the world.
Wild Tigers are being killed illegally to satisfy demand for tiger products such as Tiger skins and Tiger Bone Wine – products that are highly lucrative on the black market. Illegal poaching and wildlife crime is the greatest threat to the mere 3,200 tigers that survive in the wild.
“This film is set to have a huge global impact,” announces Simon Clinton, Founder of Save Wild Tigers. Clinton, a dual Australian and British national, was brought up in Sydney and worked there for a number of years before settling in England. “The partnership with JOY came about organically. I spend a lot of time in Australia so it felt very natural to harness my connections there in order to bring about this film.”
Save Wild Tigers is a global initiative which pro-actively draws together talent from the creative world to highlight the plight of the wild Tiger – from art exhibitions to Gala Dinners at some of the world’s most iconic venues. In 2013, Save Wild Tigers took over St Pancras International train station in London for three weeks creating the world’s largest ever Tiger event. This was followed in 2014 with a series of high profile events in South East Asia, including a spectacular gala dinner at the Majestic Hotel in Kuala Lumpur patronised by the Malaysian Royal family. This year, Save Wild Tigers inspired London with a high-profile art exhibition at the Hotel Café Royal.
The spot was produced pro bono by Melbourne-based EXIT Films, directed by Tom Campbell.
Save Wild Tigers seeks to prevent the wild Tiger from being condemned to art galleries and zoos for the rest of time. For more information visit savewildtigers.org.
3,200 Bottles Film. Save Wild Tigers
JOY Agency, Sydney
Steve Back – Creative Director
Brett Edwards – Creative
Scott Zuliani – Creative
Louis Hu – Design Director
Stephanie Beattie – Senior Producer
Erin Daley – Account Director
Production Company – EXIT Films
Director – Tom Campbell
Production Producer – Kat Latour
Post-Production – The Butchery
VFX – ALT VFX
Music / Sound Design – Sonar Music
Arranger – Antony Partos
Music Producer – Sophie Haydon
Vocals – Members of Sydney Childrens Choir
13 Comments
Is this the best work that’s come out of JOY this year?
Nice work Brett, Scotty and Tom.
It’s been a lean year for them if it is.
Stop. Donate and Listen. How does this save the tigers?
They had a ‘great’ problem to tackle and you delivered this?!
Just weird.
I may try the wine though…
Pretty good. Pretty, pretty good.
Haunting..
Pretty, pretty… good.
Tigers in the rain forests of NZ?
The smoke machine ruined it for me.
Solid stuff Tom Campbell.
Deserves a LinkedIn endorsement that.
@Gurrrrl @Fluffed it @Over dunned it – No need for negative comments here, Its for a good cause. I haven’t seen anything come out of Australia as of late that promotes the unethical nature of wildlife trade. Nice one guys, thanks for giving the tigers a voice.