Lastminute.com.au promotes travel deals in new TV campaign via Havas Worldwide Australia
Havas Wordwide Australia has revealed the new creative campaign for Lastminute.com.au set to reinvigorate the travel conversation in the first big consumer push for the brand in recent years.
The new brand campaign was inspired by Lastminute.com.au’s three key customers – spontaneous travellers, disorganised travellers and crisis travellers, and seeks to encourage these consumers to ‘Live Last Minute’. The campaign highlights a range of unique travel experiences, aiming to encourage Aussies to live in the moment and break free from tedious holiday planning. With a series of tongue-in-cheek storylines across social, radio and digital, the new campaign is sure to get tongues wagging.
Says Amanda Behre, director of brand marketing, Wotif Group: “Lastminute.com.au has been the ‘go to’ site for Australians for last minute travel for over 10 years so we are incredibly excited about to bring this new campaign to life and celebrate the brand’s original personality; something the creative certainly does in spades. It’s been fantastic to work with a creative agency who isn’t afraid to challenge us and I think we’ve ended up with a brilliant campaign because of it.”
Says Anthony Gregorio, CEO, Havas Worldwide Australia: “We love Lastminute.com.au’s attitude and fearlessness. It’s rare to get a client who is so willing to do something really different and it inspired us to deliver a campaign that definitely lives outside the box. We’ve come together at exactly the right time and its has been great working with the team to deliver some really creative, original work that speaks to Lastminute.com.au’s bold way of thinking.”
Says Tim Green, executive creative director at Havas Worldwide: “We wanted to let people understand that an impulse to travel had in an instant can be matched with a deal for a destination that keeps the impulse alive. Lastminute.com.au really pushed us to explore the real reasons people are travelling on a whim, we could only oblige.”
Launching this week, the ‘Live Last Minute.com.au’ campaign is the first major investment in the lastminute.com.au brand since the Wotif Group acquisition in February 2008.
Created by Havas Worldwide Sydney, the integrated ‘Livelastminute.com.au’ campaign will be live in the Australian market throughout November, with a strong presence occurring across radio, out of home, digital, social media and PR.
Client: Lastminute.com.au (Wotif Group)
Amanda Behre: Director, Brand & Marketing
Kate Norris: Associate Manager, Brand Marketing
Kirsty La Bruniy: Senior Manager, Brand Marketing
Kerrie Timmins: Senior Manager, Brand Marketing
Nicole Gentle: Social Media Manager
Sarah King: Public Relations Manager
ECD: Tim Green
Creative Director: Stuart Turner
Art Director: Mick Healy & Mark Tallis
Copywriter: Ray Ali & Cameron Dowsett
TV Producer: Christina Wilmot
TV Producer: Alex Little
Senior Account Director: Jason Carnew
Senior Account Manager: Danielle Davies
TV/Online Pre-rolls
Production Company: Finch
Director: Alex Roberts
Producer: Camilla Dehnert
Editor: Scott Walmsley
Post Production/VFX: The Gingerbread Man
Sound: Sonar
DOP: Peter Eastgate
Radio: Nylon Studios
Public Relations: Red Agency
7 Comments
Love this.
ain’t never none seen it
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These are funny. I lol’ed at my desk.
So so good!
Awshiiiit Basset! As usual, it’s very funny.
Amazing. Had a solid laugh at my desk. nice work team.