MAC of South Australia launches new campaign after a horror month on the roads via KWP!

Following a devastating October on South Australian roads, the Motor Accident Commission (MAC) has delivered a direct message to motorists via a powerful television commercial from KWP!

Says Matthew Hanton, acting general manager of road safety, MAC: “This is our worst October in 15 years with 18 deaths, many of which could have been avoided.”

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The horror month increased South Australia’s road toll by 16% and prompted the television campaign.

Says Hanton: “The message is simple – complacency can be a killer. Road safety is about each of us taking responsibility for our behaviour – not sometimes, or most of the time, but every single time we get behind the wheel.”

Says Michael Gagliardi, senior creative, KWP!: “To remind people to drive safely, this commercial shines a light on the lonely roadside memorials families create to remember loved ones who died there.”  

Heading into the festive season, it’s a timely and poignant wake-up call to drivers to remember

or be remembered.

Agency: KWP! Advertising

Client Team: Richard Blackwell, Julia George