Mt Ommaney Centre launches ‘Free to Christmas Shop Your Way’ campaign via Engine Group

During the busy Christmas shopping period, everybody has their own way of dealing with the chaos of Christmas shopping. At Mt Ommaney Centre every type of shopper is welcome to shop their own way, as demonstrated in its latest campaign ‘Free to Christmas Shop Your Way’ via Engine Group.

The campaign cleverly identifies several shopper archetypes that people can identify with.

The shopper archetypes are all Christmas themed as Santa’s Reindeer – Dasher, Dancer, Prancer, Donner, Blitzen and of course Rudolph.

Engine and Mt Ommaney Centre is asking shoppers which archetype they identify with on social media.

Dasher – ‘You’ve left everything to the last possible moment, so may all your purchases be right.’

Dancer – ‘Moving with grace and style, you shop effortlessly while making spirits bright.’

Prancer – ‘You shop with infectious excitement bringing boundless joy to the world.’

Donner – ‘Whether you’ve been naughty or nice, you’ll make a list and try on everything twice.’

Blitzen – ‘On the first day of Christmas all your shopping is wrapped and stacked neatly under the tree.’

Rudolph – ‘Oh what fun it is to use your nose to sniff out a fabulous Christmas bargain.’

Says Tim Wger, managing director, Engine Group: “We wanted to stretch Mt Ommaney Centre’s budget as far as possible this Christmas with a fun idea that people could relate to and engage with.”

Says Angela Mulcahy, senior marketing manager, Mt Ommaney Centre: “We’re absolutely delighted with the initial response to the campaign. Retailers are thrilled with it and the campaign is a fresh take on celebrating our busy festive period.”

The campaign is running across multiple channels including POS, in-centre, outdoor and digital in the lead up to Christmas.

Agency: Engine Group

Photography & Retouch: Damien Bredberg Photography