Facebook begins initial launch phase of immersive mobile canvas in Australia

Tourism Australia and Audi Australia are the first brands in Australia to launch immersive mobile canvas on Facebook.

Unveiled at Cannes Lions Festival in June, Canvas provides a new native way for people to engage with brands on mobile through a full-screen, fast-loading ad experience. Advertisers can create fully-branded, interactive destinations within Facebook to help meet any objective, from brand building to sales.

Both Tourism Australia and Audi Australia will take advantage of the tool in the coming weeks, which makes it easier for people to browse and discover products on mobile.

Says Lisa Ronson, chief marketing officer, Tourism Australia: “We are excited to bring to life the experience of visiting Australia through rich content within the Facebook platform and driving engagement with the key target audiences. The new immersive experience fits perfectly with our campaign and gives us an innovative new way for audiences to experience Australia.”

Says Kevin Goult, general manager, marketing at Audi Australia Pty Ltd: “Audi is a brand with a strong history of innovation. In Australia, our desire to innovate also flows through to the way we reach and engage with our prospective customers. The new Facebook Immersive Canvas integration is an intelligent and creative new way for us to connect with the mobile audience in an engaging manner.”

The Australian launch of Facebook’s immersive mobile canvas follows encouraging results from testing in the US with campaigns from leading marketers such as Gatorade, Michael Kors and Mr. Porter.

Says Stephen Scheeler, managing director, Facebook Australia and New Zealand: “Over 11m Australians visit Facebook everyday, most of them on mobile. We are excited to offer immersive mobile canvas to Australian marketers to help them create compelling experiences to reach their customers on mobile, and drive their brand and business outcomes.”