Four Aussies make the semi-finals for Doritos’ 10th and final Crash the Super Bowl contest
The competition for the 10th and final “Crash the Super Bowl” contest is fierce and PepsiCo’s Doritos brand has unveiled a record 50 semifinalists from all around the world including Aussies Peter Carstairs (Mr Smith) for ‘Ultrasound‘, Thomas Price for ‘Dorito Moth‘, Charles Ward for ‘The Fairy‘ and Armand De Saint-Salvy (Photoplay Films) for ‘Sharing‘, who is the only Australian to make the semi-finals two years in a row.
Says De Saint-Salvy: “Crash The Superbowl was very useful for me. Just after the event, I was signed to Photoplay Films in February and have had a busy year directing comedy and performance spots.”
These semi-finalists are now in the running for the ultimate grand prize – $1 million USD and an opportunity to collaborate with renowned director Zack Snyder while working with Warner Bros. Pictures and DC Entertainment.
The 50 consumer-created television advertisements spotlight global talent from seven countries, giving fans all around the world a chance at the kind of exposure that can launch careers and change lives. The semifinalists were selected from a total of nearly 4,500 ads submitted from 28 countries around the world.
Since early September, fans from around the world have been sharing their love of Doritos by creating and submitting 30-second homemade advertisements to www.doritos.com for a shot at the grand prize, a chance to have their work seen by a global audience and the career opportunity of a lifetime. Each of the 50 semifinalists will win $2,000 USD , twice the amount of prize money awarded in previous years. From those 50, three finalists will be selected and fans will be invited to vote for their favorite advertisement. The commercial that receives the most fan votes will air in front of an audience of millions during the broadcast of Super Bowl 50, the annual championship game of the National Football League in the United States , and the creator will take home the ultimate grand prize including $1 million USD and a chance to work with director Zack Snyder.
The “Crash the Super Bowl” semifinalist advertisements (in alphabetical order by semifinalist last name) are:
“Have You Met Stacy?” by Parker Adams , USA
” One Man’s Magic Mouth” by Joe Anderson , USA
“Block It Out” by Sophia Banks , USA
“Elephant In The Room” by Chelsea Bo , USA
“The New Kid” by Brad Bosley , USA
“Party Size Bro!!” by Trevor Bowman , USA
“Candy from a Baby” by Sean Brown , USA
“Payday” by Sarah Butler , USA
“Ultrasound” by Peter Carstairs , Australia
“Too Much Pepper” by Shawn Cauthen , USA
“No Dogs Allowed” by Jacob Chase , USA
“Totally Buying It” by Dean Coots , USA
“Hansel & Gretel” by Brandon Delaney , USA
“Just a Puppet” by Keith Eng , USA
“Crunch in the Night” by Luis Feliciano , USA
“Viking Funeral” by Ben Floss , USA
“A Mind of it’s Drone” by Shane Free , USA
“Mr. Davis” by Jonathan Friedman , USA
“The Experiment” by Jeff Goldstein , USA
“Crybaby” by Brody Gusar , USA
“Chip Magnet” by Brad Herbert , USA
“The Heist” by Benjamin Howdeshell , USA
“Girlfriend Material” by Jonas Huerta , USA
“Piñata Party” by Danny Isserles , Israel
“He Speaks?” by Johnny Juarez , USA
“Crunchy Couch” by Hans Knaapen , Netherlands
“A Tasty Tragedy” by Thorbjørn Kragh, Denmark
“The Intercom” by Cameron Mark Lewis , USA
“Cheese Man” by Maxwell Lloyd , USA
“Stranded” by Anthony Martinez , USA
“Quality Time” by Michael McClendon , USA
“The Tree of Truth” by Andrei Munteanu , Romania
“Paranormal Snacktivity” by Logan Paul , USA
“I Don’t Think That’s a Leaf Blower” by Stefano Pennisi , USA
“Queen of the Court” by Jesse Pepe , USA
“Sass and Crafts” by Alex Pepper , USA
“Lucky Mirror” by Daniel Phakos , USA
“Dorito Moth” by Thomas Price , Australia
“Swipe for Doritos” by David Rudy , USA
“Sharing” by Armand De Saint-Salvy , Australia
“Please Don’t Feed the Bears” by Jessica Sattelberger , USA
“Yo Mama!” by Ben Schyan, USA
“It’s In the Bag!” by Kate Scoggins , USA
“The Mark” by Nick Sivakumaran , USA
“The Pyramid” by Andrew Talley , USA
“Follow the Trail” by David Tenniswood , Canada
“The Fairy” by Charles Ward , Australia
“Confidence Boost” by Jared White , USA
“The First Troll” by Dave Williamson , USA
“Toll Booth” by Ryan Witt , USA
From the pool of semifinalists, a qualified panel of judges, including executives from the Doritos brand will select three finalist advertisements. The three finalists will be announced in early January 2016 and fans from around the world will have a chance to vote for the best advert at www.doritos.com. One finalist spot, selected by fan votes, will air during the Super Bowl 50 broadcast, scheduled for Feb. 7, 2016 on the CBS Network in the United States .
Each of the three finalists will be invited to California to attend Super Bowl 50 and watch the game from a private suite where they will tune in to find out along with the rest of the world which advertisement will air. The creator of that commercial will take home the grand prize and the two other finalists will each win a $100,000 USD prize and an opportunity to consult on an upcoming Doritos project — an unprecedented move that will result in all three finalists walking away with life-changing career opportunities.
The commercials that air during the Super Bowl are some of the most anticipated and most watched in the world. Over the last 10 years,
“Crash the Super Bowl” has taken control of Super Bowl advertising out of the hands of Madison Avenue advertising executives and put it into the hands of consumers all around the world, becoming a true cultural phenomenon along the way. Since its beginnings, the contest has received more than 36,000 consumer submissions and handed out more than $7 million USD in prize money.
PepsiCo’s relationship with the NFL is among the company’s longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company’s largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
7 Comments
Congrats Armand, excellent news!!
Congrats Peter – it looks awesome!
Congrats Peter – it looks awesome!
Well done Carstairs. Great spot.
First one Ultrasound is a cracker. Good luck!
Why do they have American accents?
Is the comp meant to be for people working professionally already, or those starting out trying to get a break?