Hayley-Ritz Pelling joins Emotive in the newly created role of studio manager/senior producer

Independent content marketing business, Emotive, is continuing to expand with the announcement of Hayley-Ritz Pelling in the newly created role of studio manager/senior producer. Pelling joins Emotive from Ensemble after 4 years, where she held the role of senior producer.

Pelling has over 9 years’ experience working within the production industry. She has extensive experience facilitating collaboration between brands, agencies, production teams and media owners. Pelling has produced award winning work with brands such as KFC, MasterCard, iiNet, MLA, Defence Force Recruitment, Nestle, Nikon, Tourism and Events QLD.

Reporting to ECD Charlie Leahy, Pelling will be responsible for managing and producing Emotive content campaigns.

Says Leahy: “We’re very excited to welcome Hayley to the Emotive team. She brings with her a wealth of experience in the creation of effective content for brands and will further bolster our team of multi-tasking, socially-focussed content creators. This hire marks a new era of growth for our studio and creative team who are dedicated to producing the best social video for brands in the country and creating work that is recognised on a global scale.”

Also announced today, Alison Mitchell has been promoted to the role of marketing and activations director. Heading up the activations team, Mitchell will work closely with Pelling ensuring best practice management and delivery of all content activations for Emotive.

These appointment highlights the growth and success of Emotive since its launch in Australia back in February this year. Emotive have created and amplified social video campaigns for some of the country’s biggest brands, including Optus, Four Seasons Condoms, Student Flights and Subway.

Pelling commences with Emotive today.