Luscious’ Bruce Hurwit shoots content for Moccona Man campaign via The Farm Digital

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Screen Shot 2015-11-27 at 1.39.32 pm.jpgMoccona Man is the latest social content piece for Moccona created by The Farm Digital and directed by Bruce Hurwit from Luscious.

This campaign plays on the success of The Bachelorette and invites Aussies on a virtual ‘coffee date’ with nine gorgeous candidates.

Screen Shot 2015-11-27 at 9.33.58 am.jpgThe campaign culminates in a series of video dates with the three finalists. Directed by Hurwit , these enticing videos delve into the more exotic, rich and indulgent aspects of the Moccona Men.

The very popular campaign videos received collectively over 216K views on Facebook and Maximilian – Mr. Rich – was ultimately crowned Moccona Man 2015.