OzHarvest turns CEOs into ‘chef executives’ with its CookOff launch + campaign via Made with Ed

OzHarvest’s CEO CookOff is back – and its ramping up its peer-to-peer fundraising with digital creative agency Made with Ed.

OzHarvest is firing up its ovens for the CEO CookOff on 7th March 2016 – an event that pairs CEOs with chefs to feed and fundraise for Australians in need.

Says Ronni Kahn, CEO and founder, OzHarvest: “Two million Australians rely on food relief each year – while $8 to $10 billion worth of food gets wasted. At the CEO CookOff business leaders from all industries come together to support those in need and truly make an impact.”

This year the CookOff is expanding – with an event in Brisbane as well as Sydney. OzHarvest is also expanding the peer-to-peer campaign, and has engaged peer-to-peer specialists, Made with Ed to use its FunRaisin.com.au platform.

Says David Bathur, strategy director, Made with Ed: “The FunRaisin platform lets charities take full control of their peer-to-peer fundraising – this lets charities get more creative with their campaigns. For instance, this year a participating CEO can invite their staff to join in the festivities as well, through a series of company cooking challenges in the lead-up to the big event.”

Any staff member of a company whose CEO is in the CookOff is invited to test their cooking skills to raise money for OzHarvest.

Says Bathur: “The first company challenge brief – ‘Mergers & Snackquisitions’ – is available from today, and there will be a new brief in January and February. But you can join at any time if your CEO is taking part. And if she or he isn’t – nominate them at www.ceocookoff.com.au.”