The NRL appoints agency Archibald / Williams to launch the 2016 Telstra Premiership NRL season
The NRL has today appointed agency Archibald / Williams to launch the 2016 Telstra Premiership NRL season. The account was won following a competitive pitch against three other unnamed agencies. Billings are undisclosed.
Archibald / Williams was awarded the account based on the strength of their strategy and creative ideas.
Says Bram Williams, co-founder of Archibald / Williams: “It’s the greatest honour to be given the opportunity to work in service of the greatest game of all.”
Being the dominant Winter sport in NSW, QLD and the ACT, rugby league remains the most watched sport on Australian television. The season launch is hailed as the flagship campaign for the NRL, and will in turn provide the platform to kick off the entire season.
The launch, taking place in February 2016, will encompass a fully integrated national campaign around TV, press, digital and social with a prime objective to build anticipation for the commencement of the 2016 season. The agency will also be involved in preparing retail campaigns for the marquee rounds on the Easter Weekend and ANZAC Day.
5 Comments
Nooooooooo!!!
Hopefully the NRL will finally get the work they deserve
Go A/W, bloody terrific effort. You’ll smash it LEGENDS!
KA FRICK’N BOOOOOOM!!!!!!
Look out for too much parramatta in the launch film.