Australia ranked #3 most awarded country in the world in The Directory Big Won Rankings 2015; Leo Burnett Sydney ranked #12 creative agency

The Directory Big Won Rankings 2015 has just been released which reveal that Australia is ranked #3 most creative country in the world, up from #5 last year, and Leo Burnett, Sydney is ranked #12 creative agency.

The campaigns contributing to Leo Burnett Sydney’s total were Canon ‘Shine’, which was named 7th best Integrated Idea in the world; Samsung ‘Life Live’ (with Starcom Mediavest) was named 8th best Media Idea in the world; Bundaberg Rum ‘Men Like Us’ was named 8th best radio idea in the world; and WWF Australia ‘Tigers’, ‘Sharks’, ‘Rhinos’ was ranked #6 most awarded Poster campaign.

Optus ‘Clever Buoy’ via M&C Saatchi Sydney was ranked #3 most awarded Integrated campaign and #7 most awarded Mobile campaign while Ardmona Australia ‘#MyFamilyCan’ via Leo Burnett Melbourne was ranked #8 most awarded Integrated campaign.

Melanoma Patients ‘Melanoma Likes Me’ via GPY&R Brisbane and Melbourne was ranked #4 most awarded Innovative Campaign; Melbourne Writers Festival ‘Twists & Turns’ via JWT Melbourne was ranked #9 most awarded Mobile campaign; and Public Transport Victoria ‘Donation Posters’ via GPY&R Melbourne was ranked #5 most awarded Outdoor/Ambient campaign.

The Directory Big Won rankings have been published since 2003, edited by Patrick Collister, former executive creative director of Ogilvy & Mather London and currently creative director of The Zoo at Google London.