Don’t mess with Mother Nature: Jalna launches new brand campaign via Cain & Able, Sydney

Jalna has launched an integrated national brand campaign via Sydney agency Cain & Able for its range of pot set yoghurts.

The campaign, “Don’t Mess with Mother Nature”, demonstrates the fact that its yoghurts are pure – unlike many mass produced yoghurts. Jalna is challenging consumers to think about the yoghurt they consume.

The campaign has a TV execution backed up by Outdoor, POS, online and social media.

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Consumers are looking for products with clean labels that are free from artificial ingredients. They also want to know about provenance. The challenge was to do this in a contemporary and impactful way.

“The new campaign has achieved all objectives. It’s creative, compelling and uses a contemporary approach to present a genuinely wholesome Australian food brand that has stood the test of time,” says Kristy Vandenberghe, Brand Manager, Jalna Dairy Foods.

Cain & Able

Brand Manager: Kristy Vandenberghe