Swisse celebrates twenty years of tennis star Lleyton Hewitt in new campaign via Noisy Beast
Leading into Lleyton Hewitt’s 20th consecutive and final Australian Open, Swisse’s latest campaign via Noisy Beast, provides Australians with a very personal insight into Hewitt’s long and inspiring career as a professional tennis player, and global sporting icon.
Says Hewitt: “I really can’t believe this will be my 20th Australian Open. It’s been an awesome journey, and I am so happy to be finishing my career in Melbourne at our national grand slam.
“I am very lucky that I was able to turn my love for tennis into a career, but like anything there has been both highs and lows, and the success that has brought me to where I am today would not have been possible without the support of my family, fans, team and partners, including Swisse.
“I have been with Swisse for a number of years now and this latest campaign is a really special one. As an athlete my health is, and always will be, extremely important to me. If I don’t prioritise it, nothing else works.”
The new Swisse TVC’s, which were shot at the Queensland Tennis Centre in Brisbane, feature the tennis great talking about the different aspects of his life as a professional tennis player – and what it takes physically and mentally, to get the best out of himself. Swisse Wellness commemorates the career of Australian tennis great and long time brand ambassador Lleyton Hewitt in its latest campaign.
Says Michael Howard, director of marketing and sales, Swisse: “We are so proud to have Lleyton as an ambassador of our brand. His achievements are truly inspiring, and the length of his professional career is testament to his hard work, fighting spirit and dedication to his health and wellness.”
The core message in the Swisse campaign is that preparation and prioritising health and wellbeing is fundamental to success.
The featured products – Swisse Men’s Ultivite, Memory + Focus, Inner Balance and Deep Sea Krill Oil – are scientifically proven, premium quality formulas to give healthy balanced diets an additional boost, to assist men to stay on top of their game and power through physically and mentally demanding schedules.
The campaign includes six 30 sec adverts which will run on Channel 7 during the highly anticipated 2016 Australian Open, and will supported through in-store promotion, outdoor billboards and, digital and print advertising.