Tourism Australia picks Aussie star Chris Hemsworth as its new global ambassador
Australian superstar actor Chris Hemsworth has been appointed global ambassador for Tourism Australia’s new campaign, which will focus on the country’s world-class aquatic and coastal experiences.
Tourism Australia managing director, John O’Sullivan said that whilst Australia would still be the star of its latest campaign, Hemsworth would provide an authentic Australian voice to help tell the country’s story globally.
Says O’Sullivan: “Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador.
“From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”
Says Hemsworth: “In Australia you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us.
“It wasn’t a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up – that’s the world I want them to be part of.
“I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is.”
Tourism Australia’s chief marketing officer, Lisa Ronson said the Hollywood star will launch the country’s new campaign focusing on its stunning beaches and coastal experiences, at the global premiere on Australia Day eve in New York.
Says Ronson: “Chris is passionate about Australia, with a genuine desire to promote the Australian way of life and therefore makes a great global ambassador for telling the world why there’s nothing like Australia.
“This is just the start of a longer-term partnership with Chris and we look forward to further developing our plans after the launch in New York.”
6 Comments
Already hate it.
I don’t comment here really, but the above is astounding – why bother inputing? Your opinion doesn’t matter. Nobody, nowhere cares if you hate it, and never, ever will. Nothing productive, nothing insightful, no constructive conversation to be had. Take this unnecessary negative chat to another of your late night forums with a bunch of other clowns who are equally jaded, venting about press releases and god knows what other insignificant letters on the internet wind you all up. It must be terrible living with the false belief that your opinion is worth something.
I fucking hate it too. Chris Hemsworth, an Aussie who earns his living from overseas to represent Australia? Already sounds shithouse to me.
I hope it’s not, and he’s not a bad actor, but why not let the land or someone whose ancestors were here more than 20,000 years ago promote Australia.
Didn’t the Hemsworth’s do well for themselves.
I wish it was Hugh.
I wish it was me too.