'Girls, make your move' the message in latest govt campaign targeting inactive young women
The "Girls make your move" campaign features real girls playing sport
and being active. The government aims to encourage sport and physical activity to
be a natural part of young women's lives - enjoyed, not endured.
The campaign aims to encourage and support young women aged 12-19 to be more active and reinforce the benefits of an active life, whether through recreation, sport or other physical activity. The campaign creative materials primarily target young women aged 15-18 to generate intentions to participate in a wide range of physical activities and sport.
It also encourages parents of young women to provide support, be active themselves, and encourage family activity.Research showed that many young Australian women don't feel they can be physically active. They face a number of additional barriers not experienced by young men. Girls don't want to be judged or ridiculed. They can be self-conscious about how they might look during and after exercising.