Leading marketing industry associations AMI and ADMA team up to launch online training option

The Australian Marketing Institute (AMI) together with the Association for Data-Driven Marketing and Advertising (ADMA) have formed an education partnership to help their members hone and extend their skills through a series of modular, online courses – AMI Online Training, powered by ADMA IQ – or IQ for short.

Professional marketers now have exclusive access to a flexible online training portal designed to fill knowledge gaps, open new career paths and support business growth and development.

AMI CEO Lee Tonitto says IQ is a smart and flexible solution for busy marketing professionals.

Says Tonitto: “Students can opt to complete full certificates in Analytics, Content Marketing, Digital Marketing and Marketing Technology – or they can take advantage of the training’s modular structure and complete one course within a certificate or even a single module within a course.”

This style of training delivery reflects the ever-changing nature of the marketing industry.

Says Tonitto: “Marketing, media and analytics are changing extremely quickly. If marketing professionals want to harness the power of data and technology and bring those benefits to their organisations, they need to know how to do these things. IQ strengthens your industry qualifications and allows you to progress from knowing to truly understanding.”

ADMA recently announced that it has launched a brand new education curriculum after considerable investment and wide consultation with the industry in order to equip today’s marketers with the skills they need to succeed and innovate in a rapidly-changing market.

Says Jodie Sangster, CEO of ADMA: “The gap in appropriately skilled marketers in Australia is an issue that affects the whole industry and one that transcends individual associations and sectors. Our partnership with AMI means that we will be able to extend the reach of our education offer to help ensure Australia has best in class marketers. By working together on education, ADMA and AMI are stronger and can better serve the needs of marketers.”

The online training platform features courses from entry level to advanced, covering analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy & compliance.

All IQ courses can be completed anywhere a student has a digital device and an internet connection. The courses are set up so you can learn when you want, at your pace and at your skill level.

For those who prefer to learn in a classroom setting, AMI also offers day and half-day training and workshops focused on both basic and more advanced marketing skills.

IQ is an additional product to other training products provided by the AMI for members including Fundamental Workshops, Master Workshops, and the Thought Leadership Series.

Further information can be found here.