Samsung teams up with Uber to bring emojis to life in Galaxy Emojis Alive campaign via Edelman
Samsung and Uber have teamed up to launch ‘Galaxy Emojis Alive’ (#Galaxyemojisalive), a joint campaign via Edelman, that brings some of Australia’s favourite emojis to life.
The campaign, launching tomorrow, has been created to reward and celebrate Samsung smartphone users with an emoji inspired delivery by Uber.
Available in Sydney, Melbourne, Brisbane and Perth, Samsung smartphone customers will have the opportunity to request live emojis through the Uber app where they can choose from popular emoticons including ‘Donut’, ‘Gift Box’, ‘Love Heart Eyes’ and more – all of which translate into a fun gift.
With lead agency Edelman responsible for creative concept, content, PR, social content and experiential activation, the campaign is supported with paid media from Starcom and production from Exit Films. The director was Dylan Harrison.
#Galaxyemojisalive will be available in Sydney, Melbourne, Brisbane & Perth on Thursday 18 February, between 11AM and 4PM, using the Uber app exclusively for Samsung smartphones users.
For more information, visit t.uber.com/emojisalive
Creative concept, content, PR, social and experiential activation – Edelman
Paid Media – Starcom
Production Company: Exit Films
Director: Dylan Harrison