A Planner’s Chat #3: Iona Macgregor
Brand Strategist Marco Ruckenbrod is challenging his state of mind by joining the Miami Ad School’s Planning Bootcamp in Sydney. During the coming weeks he will chat with different strategists and planners to capture some perspectives from Down Under. He is doing that in cooperation with the Account Planning Group Germany. The third chat is with Iona Macgregor, Chief Strategy Officer, Marcel Sydney.
It’s a beautiful day on an early Thursday morning. The sun is shining, the weather is fine and it’s already getting quite hot outside. I am sitting in the cozy lobby of Publicis Australia, having a coffee and observing the creative minds slowing filling the building. What I am doing here? As well as just sating my curiosity, I’m getting excited as I am about to have my third planners’ chat with Iona Macgregor, Chief Strategy Officer at Marcel Sydney. READ MORE…
1 Comment
Is it possible for a 43 year old guy to become a planner with little or no industry experience apart from a foundation course and account management course from AFA ? I love the subject matter and brand strategy but I just feel I’ve left it too late. I don’t want to be the weird old guy who stands in the corner and just gets the coffees if I don’t have a realistic chance of learning the trade someday. ….P.S. I don’t look weird