ADMA forms five new partnerships to extend reach of new ADMA IQ marketing curriculum

ADMA (Association for Data-driven Marketing and Advertising) has today announced it has formed five new partnerships with industry associations and organisations to extend the reach of its new education curriculum ADMA IQ to marketers across multiple industry sectors.

The National Retail Association (NRA), the Australian Institute of Superannuation Trustees (AIST), the Fundraising Institute of Australia (FIA), the Club Managers’ Association of Australia (CMA) and Career FAQ Group, an online authority for distance education and online courses from leading Australian universities and colleges and other education providers, will offer a range industry-recognised certificates from ADMA IQ’s new modular curriculum for marketers in their respective sector to equip them with the skills they need to succeed in a rapidly-changing market.

Says Jodie Sangster, CEO, ADMA: “The well-documented gap in appropriately skilled marketers when it comes to data analytics and data driven marketing extends across all sectors and sizes of Australian industry.

“With today’s focus on customer experience, marketing skills are relevant to many roles and these new partnerships will help drive forward data-driven innovation and performance in industry sectors outside of ADMA’s orbit. Our mission is to raise the game in marketing on a national level and our partner organisations will be instrumental in helping us do so.”

Marketing and technology skills dominate the skills required by business across Australia. According to LinkedIn’s survey of the hottest skills of 2015 in Australia, statistical analysis and data mining is the most in demand skill, with SEO, SEM marketing coming in third and channel marketing at 19.

Says Sangster: “We consulted widely across industry sectors when designing our new curriculum and the refrain was constant; organisations are keen to embrace new marketing opportunities but are in desperate need of skilled data-driven marketing professionals to do so. These partnerships will combine our respective strengths to provide the highest quality training to a wide audience of professionals.”

The five partners will promote their selected range of courses (which include entry level to advanced in  analytics, creative, content, data, digital marketing, marketing technology, mobile, privacy & compliance, search marketing and social) under their respective brands, powered by ADMA IQ.