Briggins appoints T20 as new marketing agency
Briggins has appointed T20 Group to handle its marketing communication effective immediately.
Briggins was established in 2006 by Daniel Breese and Matt Higgins; it competes in the highly competitive and growing men’s tailoring suit market. Menswear is one bright spot on the local manufacturing market and it is expected to have annual growth rates of approx. 4% over the next 5 years to be a $440M+ market.
Briggins operates in Melbourne and Sydney with a visiting and on site tailoring service. They are official suppliers to the Cronulla Sharks RL Club and Melbourne Demons AFL Club.
Says Breese: “Standing out in this market is a challenge. The lift in demand for tailored suits has resulted in an explosion of both local and international brands and your value proposition can no longer just be about price and speed.
“We needed an agency who brought some serious brand strategy smarts to our business. The T20 team impressed us with their ability to visualise this strategy across all of our marketing touchpoints not the least of which will be our social media activities.”
Says Rod Curtis, managing director, T20: “We loved Briggins energy and passion for their business right from the start. Their team has some exciting growth plans and we want to play a role in helping them get there.”
The T20 team will be handling; strategy and brand development, EDM programs, all social media content, advertising across Facebook and Instagram, SEM content and management
and all creative assets and rebranding of collateral.
The appointment is effective immediately.
2 Comments
worst press shot ever
They docked staff wages to pay for it, and never gave T20 the money, pocketing the cash they stole from employees. Briggins went into liquidation last year. I guess buying old bell and Barnett suits and altering them to call them bespoke wasn’t a good business model.