David Jones launches ‘Women in Conversation’ content series to mark International Women’s Day via Whybin\TBWA Sydney and McAvoy Media
David Jones has today released an exclusive content series, ‘Women in Conversation’ in celebration of International Women’s Day via Whybin\TBWA Sydney and McAvoy Media.
The inaugural series features round table discussions with a group of influential and inspiring Australian women speaking about the important issues relating to women in today’s society.
Topics of discussion include: relationships, motherhood, gender equality, mental health and self- belief.
The sessions, moderated by Gretel Killeen, feature a line-up of 18 women from differing backgrounds and stages of life including: Lucy Turnbull AO, chief commissioner of The Greater Sydney Commission; Jesinta Campbell, David Jones ambassador and TV personality; Lisa Wilkinson journalist and TV presenter; Jessica Rowe AM, Studio 10 co-host, author and journalist; Edwina McCann, editor-in-chief, Vogue Australia; Kellie Hush, editor-in-chief, Harper’s Bazaar Australia; Fiona O’Loughlin, celebrated Australian comedian; Christine Manfield, chef, author and food writer; Donna Player, director of merchandise, David Jones; Mary Coustas, actress, comedian and TV personality; Marita Cheng, founder and CEO of 2Mar Robotics, 2012 Young Australian of the Year; Carla McGrath, Indigenous consultant; Jacqui Lewis, co-founder of The Broad Place; Sheree Commerford, blogger; Indira Naidoo, author, journalist and TV presenter; Vanessa Fennell, philanthropist and mother; Lisa Messenger, founder and editor in chief, Collective Hub; and Dr. Libby Weaver, nutritional biochemist and best-selling author.
David Jones intends to use this content to start a conversation that taps into the psyche of diverse Australian women, exploring the issues that matter to them most and simultaneously discovering that which inspire them. The 4 x 15 minute episodes will be accessed via the retailer’s website, YouTube and social media channels.
Says Victoria Doidge, general manager, marketing communications, David Jones: “The ‘Women in Conversation’ series was conceptualised in considering what International Women’s Day means to us, and what we can do to celebrate and inspire Australian women.
“We wanted to facilitate a forum for interesting and dynamic women to share their views, and for this content to be shared to act as a catalyst for greater conversation on important topics relating to women.”
‘Women in Conversation’ is the first series to be released as part of the new content program ‘At the David Jones Table’. The series was created in collaboration with David Jones’ creative agency Whybin\TBWA and independent television production company McAvoy Media, founded by CEO and award winning Australian producer John McAvoy. The project was led by director/producer Janine Hosking, whose most recent documentary “35 Letters” won Best Documentary at the Sydney Film Festival.
2 Comments
Why isn’t it about the poor women who have hard lives?
Back in the late 90’s Anna Wintour put an end to the supermodel era, showcasing a preference for celebrities rather than models on her covers. David Jones seems to be doing the same, preferring more known identities such as Tina Arena, Daniel Johns, Adam Goodes and Carlotta for their campaigns. With this little gem the family of celebrity ambassadors is expanding. I really hope it continues.