Mercedes-Benz Vans Australia appoints The Royals to handle strategy, creative + social duties

Mercedes-Benz Vans Australia has awarded its Commercial Vans business to independent agency The Royals. After a competitive pitch in March The Royals pick up strategy, creative and social duties immediately.

Says Katherine Gracey, marketing manager: “We’re really excited to be working with the team at the Royals. We selected them for number of reasons – their strategic and creative thinking was unique and really insightful, their culture and values fit with our business and the team are hungry to help us enhance and grow our business. It’s an exciting time for Mercedes-Benz Vans in this market.”

Says Nick Cummins, creative partner at The Royals: “The whole agency is thrilled to be appointed by the team at Mercedes-Benz Vans. We’ve wanted an automotive brand since we started our business and couldn’t ask for a better badge. The Vans team are keen to take a different approach with marketing to drive sales, so that’s a really great opportunity for us”.

The Royals responsibilities lie with marketing the Mercedes-Benz Vans range that covers Vito, Sprinter and the Valente, as well as future products for the division.

This new business win will build the ranks of The Royals further, after considerably growth in the last 2 years across Melbourne and Sydney.