Pernod Ricard Australia picks AnalogFolk as new social media agency for Jameson Irish Whiskey

AnalogFolk has been appointed the social media agency for Jameson Irish Whiskey by Pernod Ricard Australia.

AnalogFolk will be tasked with increasing growth and brand recognition of the world’s No. 1 Irish whiskey (that’s whiskey with an ‘e’) among the Australian market, leveraging the brand’s existing partnerships and cultural initiatives through social channels, and further developing the brand’s local content offer.

The appointment follows a competitive pitch process that kicked off at the end of 2015.

Says Matt Robinson, managing director, AnalogFolk: “Jameson is an iconic brand with a rich heritage and terrific, witty character. We’re delighted to be able to work collaboratively with the team at Jameson to bring the stories and that distinctive character to life in digital and engage directly with the hugely passionate Jameson audience in Australia.”

Says Anne Martin, marketing director for Pernod Ricard Australia: “Throughout the pitch process, AnalogFolk’s passion, creativity, and strong editorial and publishing credentials really were a point of difference. The team are a good fit for Jameson and have an excellent reputation in the industry, so we are excited about working together to enhance our social media presence across Australia.”