Tracks and Fields: How will the new Cannes Entertainment Lions for Music categories look?

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Music-Cannes.jpgInternational music licensing company Tracks and Fields’ Bryonie Carolan takes a look at Cannes 2016’s new music categories

Just last month entries opened for Cannes Lions 2016. Renowned as thefestival for international creativity and advertising, this year’s awards seethe introduction of brand newcategories and awards, including categories: ‘Digital Craft Lions’, arevamped branded content category under the name of the ‘Entertainment Lions’,and a separate ‘Entertainment Lions for Music’.

With music now taking on a strongerpresence in the ceremony, we at Tracks & Fields wanted to propose examplesof how the new awards categories might look like in practice.