Vizeum wins AFL media account

After an extensive pitch process, the AFL has appointed Vizeum to manage all its media strategy, planning and buying duties.

AFL general manager of commercial operations, Darren Birch said the quality of responses from agencies was outstanding and that Vizeum was appointed as they presented the best case aligned to the AFL’s expanding business needs.

Says Birch: “Vizeum presented a very strong strategy and creative approach whilst showcasing their method to collaborate with partners, innovation and account management, which was key to our decision.

“The AFL would like to thank our incumbent agency, Mediacom, who have been a very valuable partner in assisting to grow the game over the past nine years.

“Leading into our new broadcast rights agreement in 2017, the AFL felt it was the right point in time to review our media agency structure for the first time in nearly ten years.

“Vizeum’s understanding and approach to integrate with the AFL’s media partners, the Seven Network, Foxtel, News Corp Australia and Telstra, delivered all of our prerequisites and we look forward to working with them moving forward.”

Says Travis Day, national managing director, Vizeum: “The AFL is a brand that connects to so many aspects of society and the opportunity to partner with an organisation that helps shape the fabric of Australia is truly humbling.

“The agency at large is buoyed by this prospect and I am extremely proud of our talented people and the work they have developed.

“The team at the AFL has a clear focus on creating value for fans just as we continue to redefine and create value for our customers. Our philosophy and agenda is aligned and it provides a great platform for how we move forward together.”

Vizeum is underpinned by the buying power and resource of the Dentsu Aegis Network and has a current suite of clients that include BMW, MINI, Red Bull, Pernod Ricard, Domain and Monash University.