Bell Direct pushes its Recognia research tool in new digital and print campaign via Matterhorn

78692_BED140_FA.jpgInspired by Picassos' famous 'light drawing' photographs, Bell Direct's new campaign via Matterhorn features top financial analyst Julia Lee explaining the benefits of Recognia, one of Bell Direct's suite of research tools available to online brokers.

Says Matt Kemsley, founder, Matterhorn: "We know from our research that traders harbor a genuine fear of missing out on the latest moves within the market and Recognia, alongside Bell Direct's other research tools, gives them a whole array of cutting edge information and insights that allows them to make better informed decisions and investments.

"We wanted to use Julia Lee to front the campaign, because not only is she a well known and well respected analyst within the market, she also comes with the additional benefit of working for Bell Direct."

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78693_BED140_FA2.jpgSays Arnie Selvarajah, CEO, Bell Direct: "We have a reputation as being the provider of the best in-depth research in the market, this campaign is aimed at further reinforcing that fact and of course it also fits seamlessly into our overarching brand positioning of 'Why be smart when you can be smarter'."
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6 Comments

Jay said:

Nice strategy and execution boys.

wow said:

They actually used a lightbulb to represent an idea. And a toe curling pun to boot. Nice work guys.

Red Energy said:

Worked for us!!

Old hand. said:

Like it, ok,lightbulbs aren't original, but like they say, it's what you do with it that matters. Thumbs up from me.

PB said:

I want my idea back,

Pablo Picasso

Brent said:

Nice campaign, i like the idea of 'illuminating' and i can imagine that in the financial press that this would jump out.

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