Cha time Australia launches new ‘Storm in a Tea Cup’ television campaign via The Sphere Agency
Cha time Australia, part of a global iced tea chain operating in 26 countries around the world with over 1,100 locations, has just launched a new TVC via The Sphere Agency.
The TVC is the latest element of Cha time Australia’s new brand platform, “You’ve never had iced tea like this before”. The development of the brand platform was led by Cha time’s desire to broaden the appeal of the brand by educating audiences that Cha time is simply iced tea with a fun twist.
Called ‘Fresh, fun and flavour in every cup”, the TVC shows how even the world’s most hard-to-please characters are won over by the taste of Cha time. In the ad a very familiar-looking dictator transforms from evil tyrant to a fun-loving nice guy through the joy of drinking Cha time (well until the drink runs out anyway).
Says Carlos Antonius, general manager, Cha time: “Cha time isn’t your typical iced tea – it’s a fun twist on iced tea that appeals to people with a sense of adventure. We wanted to bring that sense of adventure and fun to the fore with a TVC far removed from what you’d expect from an iced tea brand.”
Says Michael Abdel, executive creative director and founder, The Sphere Agency: “It’s been a joy to work with Cha time. They have a very clear understanding of their brand and are brave enough to embrace their target market’s bold, fun-loving attitude.”
The TVC will air nationally from April 26.
4 Comments
What, no Hitler? I guess only some global horrors are good for selling sugar-tea.
+1 @Sweet.
Unfortunately the millions living in poverty under a psychopath dictator won’t get to taste the delicious Cha Time tea, and will probably have to settle for eating leaves and roots for sustenance.
They’re not in the target demo though … so in that case, LOL!
CAD, if you are going to stop anything – Stop this from airing.
Makes me NOT want to visit CHATIME anytime…