Cottee’s addresses recent inaccurate media reports with launch of new social media ad
Cottee’s has today released a humorous new advertisement on social media, addressing media reports from this week that claimed Cottee’s was discontinuing production of its cordial range.
The iconic brand is not going anywhere.
In a humorous new ad, Cottee’s is addressing head on the inaccurate media reports that claimed that Cottee’s was closing its doors after nearly 90 years.
Cottee’s cordial recognises there is a consumer trend towards selecting healthier foods and beverages. That’s why Cottee’s began reducing sugar content years ago and it offers a range of choices to consumers, including fruit and flavoured, no added sugar, and sugar free varieties.
Cottee’s is looking forward to being a part of family celebrations for Australians for many years to come. Cottee’s appreciates the loyalty of its Aussie consumers and thanks them for getting behind the brand and sharing their overwhelmingly positive comments.
4 Comments
My dad PR’s his work,
That goes to campaign brief,
For a social post
Who gives a fuck?
Social media is like amateur hour on real work.
It’s like giving legitimacy to ‘ideas can come from anywhere’.
As an industry we ought to say social media marketing is like sugar, it’s everywhere and in everything but it’s still shit.
that’s creative
Why is this on CB?
Ground breaking stuff right there…