High-profile media and sport personalities feature in ESPN’s latest campaign via Now We Collide
Independent creative content agency Now We Collide, has launched a new campaign for multinational sports entertainment company ESPN.
ESPN is the world’s leading sports Entertainment Company and in Australia and NZ ESPN operates the ESPN, ESPN2 and WatchESPN subscription television sports channels. ESPN’s digital network is Australia’s number one destination for online sport, comprising the sites ESPN.com, ESPNcricinfo, ESPNFC, ESPNfootytips, ESPNscrum and espnW.
In a crowded marketplace with a multitude of sports websites, Now We Collide’s challenge was to drive awareness of the new sports personalities and talent contributing to the new Australian edition of ESPN.com, and enhance the credibility of ESPN’s local sports coverage.
Those appearing in the campaign include high-profile media personalities and players, Nick Reiwoldt (AFL), Jude Bolton (AFL), Brett Kimmorley (NRL), Greg Growden (General/Rugby), Brad Haddin (Cricket) and Stephanie Brantz (General/Soccer).
The talent EPSN has assembled all have amazing credibility with Australians in their chosen sports, however to break through the noise of competitive sites the agency wanted to uncover the story behind their success, their unique journey and the passion they have for all sports.
Now We Collide filmed a separate video content story for each of the talent, and the viewer will get to learn something different about each, for example NRL legend Brett Kimmorley is a golf tragic and Sydney Swans legend Jude Bolton had a concrete cricket pitch in his back garden and is a massive fan of EPL side Arsenal, etc.
The agency has combined this candid interview style approach with illustrations and motion graphics to create an immersive environment which tells the visual individual story of each of the personalities. This approach also ties into the overarching brand campaign created by Now We Collide, which launched late last year. The stories will air on ESPN and across ESPN’s YouTube and social channels.
Says John Webb, marketing manager, ESPN: “The standard of creative produced has been of the highest quality and we have full confidence in the guys continuing to produce work that connects to our audience on all platforms.”
Says Keir Maher, managing partner, Now We Collide: “To be given the opportunity to collaborate with a brand as iconic as ESPN is really special. ESPN is constantly innovating and challenging the status quo and this fits perfectly with our mission to create contagious content and campaigns through strategic insights and ideas led creative thinking.”